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Using the Decision Tree Approach for Segmentation Analysis - An Analytical Overview by Genpact |
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Abstract :Segmentation is slice and dice of data to appropriately identify the right segments for the business. The important task at hand is to identify the right drivers (read variables) for the targeted segment(s) at the right benchmarks. These identified segments are such that individuals within these segments are ‘more or less’ similar in nature with a certain acceptable degree of non-similarity. Once similar kinds of individuals are grouped, they can be treated according to their group characteristics. These groups would vary widely between themselves. |
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