Wednesday, 14 May 2008

User-Generated Video Growing Faster than Expected

With significant growth in the Chinese market, the forecasts for User-Generated Video (UGV) use and revenue have shifted upward since last year.

And with expectations of higher quality content such as high definition video and increasing file size maximums, the demands on bandwidth will likely continue to grow at a faster rate than the number of files/videos served.

According to a study done by high-tech market research firm In-Stat, the total worldwide UGV revenue is expected to eclipse USD1.19 billion by 2012 with 160 billon UGV served videos forecasted within this timeline as well.

The research titled “"User-Generated Video, A Global Stage for You" also revealed that individuals who use mobile phones to participate in online video sites are most likely to contribute to the market, both financially and in terms of content.

"User-generated video (UGV) and the video sharing sites that exemplify this form of content have spread across the globe," says Michael Inouye, In-Stat analyst.

"China is a prime example of UGV's global reach and appeal, capturing a significant portion of the world market, making it second only to the US. In general, viewing of online video has increased in the US in the past year, although participation is still stratified by age."