At the GSMA Mobile World Congress show earlier this week, AMD introduced, to the public, an expanded portfolio of products and technologies to enable popular, media-rich applications such as mobile TV, 3D games and high-fidelity audio.
AMD said it has enhanced its established line of innovative, open-standard handheld device technologies with upcoming AMD Imageon™ processors, as well as next-generation 3D and vector graphics cores available for licensing.
These new AMD offerings are designed to allow device manufacturers and network operators to support today’s most popular applications, as well as cutting-edge applications that will thrill tomorrow’s mobile consumer.
“Today’s mobile consumers demand devices and services capable of providing outstanding entertainment. AMD is committed to enabling advanced graphical interfaces that deliver The Ultimate Visual Experience™ on the go,” said Adrian Hartog, senior vice president and general manager of AMD’s Consumer Electronics Group.
“Our latest handheld technologies allow AMD to better address new and emerging applications, such as 3D gaming and mobile TV, as well as satisfy today’s consumers who crave portable music players and full-function touch-screen mobile phones.”
According to analyst firm iSuppli, premium mobile content such as music, games and video is gaining momentum as a key revenue driver for network operators. In fact, mobile content now surpasses messaging as the largest data segment, representing 51 percent of total data revenue.*
“In many mobile phone markets worldwide, voice and messaging services are beyond the point of saturation,” said Pam Tufegdzic, analyst, iSuppli Corporation.
“To continue to grow their subscriber base and increase return on their investments, network operators no longer see premium mobile content as a value-added competitive advantage, but rather as a mainstream service necessary for market entry.”
With the acquisition of ATI Technologies in 2006, AMD is, today a leading supplier of discrete media processors and graphics IP to the handheld market, having shipped nearly 250 million AMD Imageon media processors during the product lifetime. |
