Tuesday, 20 November 2007

SAS Malaysia Appoints new Head of Channels & Alliances

Business Intelligence solutions provider SAS Malaysia has appointed Jonathan Lee as its Head of Channels & Alliances.

The appointment of Jonathan Lee is in tandem with SAS Malaysia’s onward strategy to cover a wider market and to extend SAS market leadership in Malaysia via Channels and Alliances.

Until now, SAS Malaysia has principally been operating via a direct sales model.

According to Jimmy Cheah, Managing Director of SAS Malaysia, Lee’s appointment is a clear indication of SAS Malaysia’s focus moving on for 2008.

“SAS has tremendous offerings to all organizations looking to improve performances and competitiveness with better insights of its data, whether enterprises or SMIs, public or private. We look to work with partners who bring about specific vertical industry value which can synergize with our existing and new offerings to the expanding BI market. Via our direct sales force and now complemented by our alliances and channel partners, SAS will have greater reach and expertise to effectively address all sectors of the growing market space,” Cheah added.

Jonathan Lee has more than 10 years experience in the IT industry in the area of Marketing and Channels, and has worked in both hardware and software companies including Patimas Group of companies, NEC Malaysia and IBM (ASEAN). He holds a Bachelor of International Business and Trade Relations from an Australian-based university.