Wednesday, 17 January 2007

Intel, Eros Take ‘Bollywood’ from PC to TVs via Intel Viiv Technology

Intel and Eros International, have debutted Eros' Bollywood service on Intel Viiv technology-based PCs. Eros International is a London AIM-listed studio and distribution house within the Indian film industry known as 'Bollywood'.

The new service is said to deliver access to one of the largest online selections of Bollywood entertainment, including high-definition movies, music videos, day and date premieres, evergreen blockbusters and timeless classics, from the Web to Intel Viiv technology-based PCs for viewing and enjoyment on large screen TVs. The Eros service will offer rental, subscription, download to own at launch and even download to burn models in the future, as per a statement issued by both companies.

Building on the availability of the 'Bollywood' service, Eros will debut the broadband premiere of 'I See You' starring Arjun Rampal, on Intel Viiv technology based PCs within weeks of its global theatrical release on December 29 and ahead of its release on DVD, representatives of the company said.