Wednesday, 16 August 2006

Adobe Engagement Platform to Deliver Viacom's Branded Content

Viacom and Adobe have entered into a strategic alliance to develop and deliver Viacom’s exclusive branded content using the Adobe Engagement Platform. Through this agreement, Adobe will become Viacom’s preferred technology provider for rich media authoring tools and interactive online video solutions, enabling Viacom to deliver content from its television, motion picture and digital properties to online and mobile audiences in compelling ways. The two companies will also work together in developing new media applications leveraging Viacom’s exclusive content and using Adobe’s next-generation developer tools and ubiquitous cross-platform client software.

Viacom will utilize Flash video as an interactive online video solution and provide Viacom-branded content to mobile phone handsets via FlashCast channels. Flash video delivers secure, high-quality seamless video experiences. FlashCast is a flexible client-server solution that effectively delivers rich, intuitive branded experiences on mobile devices. Using Adobe technology, Viacom will also develop entirely new applications leveraging content from Viacom properties including MTV, Comedy Central, Spike TV and Nickelodeon.

The companies did not disclose information regarding potential launch dates or financial arrangements.