Wednesday, 12 December 2007

Fujitsu Embarks on Green Policy Innovation Project

Fujitsu launched a new Green Policy Innovation project this week aimed at achieving a cumulative reduction of more than 7 million tons of CO2 from fiscal 2007 through fiscal 2010...

Fujitsu launched a new Green Policy Innovation project this week aimed at achieving a cumulative reduction of more than 7 million tons of CO2 from fiscal 2007 through fiscal 2010.

Fujitsu’s projection of the potential CO2 reduction was formulated using the company’s own calculation method based on sales trends in Japan of its platform products and proprietary IT solutions certified as environmentally friendly.

As part of its new green movement, Fujitsu will concentrate its know-how and technological resources in two areas: reducing the environmental burden of IT infrastructure, and reducing customers’ environmental burden through new IT applications.

The project will work towards reducing the environmental burden of IT infrastructure through, for example, energy-saving, compact IT equipment, energy-efficient operation enabled by virtualization technology, and entire data centers that utilize such technology. In addition, it will help to reduce customers’ environmental burden through the introduction of new IT applications, including outsourcing and consulting services.

In conjunction with this announcement, Fujitsu has also unveiled a new service for the design and deployment of energy-efficient data centers, called Green Infrastructure Solution, which is set to optimize the energy efficiency of the facilities that house customers' IT equipment, including buildings and machine rooms as well as incidental facilities, such as for electric power and cooling, which all together account for more than half the power consumed by a data center.

Going forward, the Company said it will successively introduce new products and services that will support more green initiatives and enable customers to lessen their environmental burden, ultimately helping to curb global warming.