Monday, 30 July 2007

MS To Launch Tool That Rivals Google Analytics

Redmond, Washington based software giant, Microsoft is upping the ante in its war against the search giant Google and has readied a tool that it claims will take on Google Analytics...

Redmond, Washington based software giant, Microsoft is upping the ante in its war against the search giant Google and has readied a tool that it claims will take on Google Analytics.

The world’s top software maker is gearing up to release a beta version of its Web analytics tool called Gatineau says Ian Thomas, who works for Microsoft's Digital Advertising Solutions Group in his blog. The service promises to offer features beyond Google and is expected to go live later this year.

According to the posting, the tool will allow users to segment Web traffic by both ages as well as by gender. However, Thomas stresses that Microsoft will extract the demographic data anonymously from users’ Live ID profile.

The Gatineau project is based on the technology Microsoft acquired from DeepMetrix in 2006.

Thomas said that the target audience is similar to that of Google Analytics, though he says it won't just replicate its functionality.