Paid Search, Natural Search, Local Search, Comparison Shopping, Paid Inclusion solutions - these are the factors that drive search engine marketing or SEM. Why should you care as a business person? Search engines account for about 80% of all website traffic and provides a powerful venue for advertisers to link to targeted, interested and prospective customers. At the top of the SEM ladder sits DoubleClick Performics which has impeccable qualifications, marketing credibility and unmatched, established search engine relationships.

The brilliant mathematician Alfred North Whitehead once said: “The art of progress is to preserve order amid change and to preserve change amid order”. The nature of business today is that change is the only constant. Organizations, be they public or private...

Mention the word “Epidemic”, and images of fear and widespread panic will most likely appear before you. Mention the phrase “Data Integration”, and thoughts of computers and rows of data servers will probably start floating in your mind...

Evaluating the performance of competing endpoint security products is a time-consuming and daunting task. Enterprise decision-makers have to rely on independent competitive comparisons, performance benchmarks, and detection...

The global proliferation of IP networks has spurred large businesses and government agencies to adopt voice over IP (VoIP) as a means of controlling operational expenses, improving employee connectivity and productivity, and gaining added flexibility and reliability...

Mashups comes into picture when there is a demand in today’s global environment, a web site that should have the power of drawing upon content and functionality retrieved from external data sources with no organizational boundaries...

Scalable and right-sized solutions that can grow with IT load offer the best opportunity to improve electrical efficiency, reduce energy costs -- and contribute ecologically...

Ten years ago S&S Media started Java Magazine in Germany which has since been published more than 100 times and has garnered a worldwide reputation of being the biggest independent publication on Java.Since its birth in 2005, SDA Asia Magazine has dedicated intense coverage to Java as well...

The benefits of virtual environments are beginning to be realized. Companies intent on cashing in on the advantages of virtualization technologies are eager to reduce the financial and physical footprint associated with racks of computers.

Triple Play is the ability for a Carrier/Service Provider to deliver Telephony, High Speed Internet and Interactive TV services to a residential customer over a broadband connection. The residential customer gets the benefits of a bundled solution together with Interactive TV services, which allow him/her to view the content at the desired time.

In today's demand-driven economy, companies can gain competitive advantage by connecting the strategic practices of sourcing with the operational tactics of purchasing and collaboration. Hence Supplier Relationship Management (SRM) is what one needs to turn the way to acquire goods and services into a strategic advantage. It enables to achieve greater value from direct and indirect spend by helping evaluate sourcing alternatives. It streamlines procurement processes to fit the demand chain, so that one is able to make the kind of informed decisions that positively impacts the bottom line.

John runs a small marketing firm. He, along with five other employees, manages most of the company's operations from sales to customer service. When John decided to use Internet as a marketing medium to attract more customers, he knew he didn't have the expertise to build a website himself nor could he afford to hire someone full time. He decided to outsource this activity. But where will he find someone who can do this work? He could ask around or advertise his requirement. Then, he remembered purchasing his computers over the Internet on eBay. It was easy. He went on the website, searched for computers, bid on them and got them delivered. It was cheap and faster too.

Introduction

Corporate Performance management (CPM) provides a blend of technology and processes that enable enterprises to plan, monitor, measure and manage performance so they can better align execution with corporate strategies. This is a crucial objective for every business especially during times of slower growth and lower profitability, frequent mergers and acquisitions, global competition, and greater scrutiny of accounting practices. Companies in every industry are seeking ways to get a clear, accurate view of operational performance. Essentially, they need an effective, reliable approach to connect operational performance to financial results.

Middle-sourcing is a term that helps to illustrate how firms in Singapore and SE Asia can benefit from the technology waves in China and India, and create a new niche area for business. As a regional hub (with similar time zones with that of India and China) with a wired-up populace and strong e-government infrastructure, Singapore can leverage its position as a middleman and become specialists in managing outsourcing relationships that have started in India and China....

A recent report by the US-based Environmental Protection Agency (EPA) validated what were probably not far from the minds of most CIO and IT executives around the globe; basically....

Two of the major issues facing CIOs are the harmonizing of IT and business strategies, and compliance. Online fraud falls into both of these categories and as a result CIOs are faced with a delicate balancing act...

This article will show you how to use techniques for visibility and verification to do most things – setting up processes and systems, doing QA and acceptance testing, and requirements gathering.

Microsoft Office on Windows Operating system is the most popular office productivity tool on personal computers. But it is not the only option in the current open source environment. Linux is fast becoming a fierce competitor to Windows OS and Open Office a viable alternative to MS Office.

Lately, a variety of PowerBuilder customers have been asking whether or not they should stay with PowerBuilder or go to .NET. This really isn’t a valid question because PowerBuilder and .NET are not mutually exclusive...

Countries in Asia Pacific have either legislated or are looking into legislating dual or multifactor authentication requirements for online transactions. Through investing in authentication and identity management solutions, organizations can reduce the cost of enforcing controls, achieve compliance with regulatory guidelines, and reaffirm customer trust. This article argues the case for effective risk management through identity management.